Senior Manager, External Communications

Company: ResMed Inc
Location: San Diego
Posted on: November 20, 2024

Job Description:

Senior Manager, External Communications
ResMed is a global leader in digital health and connected devices helping millions of people in 140+ countries sleep, breathe, and live better lives outside the hospital. We are the world's #1 provider of cloud-connected CPAP machines and masks for people with sleep apnea. We also provide a suite of connected solutions for people with COPD, asthma, and other chronic respiratory conditions.
ResMed is seeking a dynamic and experienced Senior Manager, External Communications to develop and execute comprehensive communications, public relations, and media strategies that align with ResMed's strategic business objectives in the U.S. market. This fast-paced role is pivotal in driving ResMed's day-to-day communications and public relations efforts, targeting both business-to-business (B2B) and business-to-consumer (B-C) audiences.
Location: San Diego (preferred)
Key Responsibilities

• Strategic Communication Planning: Maintain an in-depth understanding of ResMed's global business and U.S. media landscape to develop effective communications strategies.
  
• Content Development: Draft news releases, messaging, and media materials for both proactive and reactive media relations.
  
• Media Relations: Cultivate and strengthen relationships with key U.S. media outlets, including pitching and ongoing engagement.
  
• Agency Management: Oversee and lead the PR agency for the U.S. market, managing all agency calls, budget, and activities.
  
• Cross-Functional Collaboration: Partner with teams in medical affairs, technology, marketing, strategy, branding, and product development.
  
• Campaign Leadership: Lead communications efforts for product launches, brand campaigns, partnerships, and other key initiatives.
  
• Digital and Social Media: Work closely with the social and digital team to amplify key campaigns and brand moments.
  
• Spokesperson Role: Act as a spokesperson for the company when appropriate, representing the company with U.S. media engagements.
  
• Media Training And Spokesperson Prep: Provide media training and preparation for spokespeople.
  
• Media Monitoring: Lead media monitoring efforts to ensure timely news updates are shared with key internal stakeholders.
  
• Approval Process: Oversee the approval process for press releases, talking points, presentations, and other communications materials.
  
• Performance Metrics: Define, track, and analyze metrics to measure the performance of communication strategies.
  
• Community and KOL Engagement: Explore ways to expand ResMed's provider/KOL partner community.
  
  Required Skills
  
  
• 5-10 years of relevant experience in public relations, social media, media relations, and corporate communications, preferably in healthcare or related global organization.
  
• Exceptional writing skills with experience crafting news releases, messaging, blogs, and other communications materials.
  
• Strong experience working with U.S. media, with a proven track record in media outreach.
  
• Proactive self-starter with the ability to manage multiple deliverables and deadlines.
  
• Demonstrated ability to work under time constraints while ensuring projects are performed with a high level of accuracy.
  
• Strong experience collaborating across large organizations to achieve communication goals.
  
• A four-year degree or higher in communications, PR, marketing, journalism, or related discipline.
  
  Preferred Qualifications
  
  
• Advanced degree in related area and/or Accreditation in Public Relations (APR).
  
• Experience in communications with a global company.
  
• A strong balance of experience in both consumer and B-B communications.
  
  At ResMed, we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, and cultivate a workforce culture that allows employees to grow personally and professionally.
  Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for a comprehensive benefits package, including medical, vision, dental, and more.
  A reasonable estimate of the current base range for this position is: $150,000 - $227,000.
  Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive, and inspiring. If this sounds like the workplace for you, apply now!
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Keywords: ResMed Inc, Placentia , Senior Manager, External Communications, Executive , San Diego, California