Product Marketing Manager
Company: WorldStrides
Location: Newport Beach
Posted on: September 18, 2024
|
|
Job Description:
Company IntroductionWorldStrides is the global leader in
educational travel and experiential learning. The company was
founded in 1967 to provide middle school travel programs to
Washington, D.C., and has grown to provide a wide range of programs
for more than half a million students annually to over 100
countries around the world. WorldStrides offers experiential
learning programs in educational travel, performing arts, language
immersion, career exploration, service-learning, study abroad, and
sports. Each of these experiences helps students to see beyond the
classroom and to see the world - and themselves - in new ways.
Job Description The Product Marketing Manager will develop and
execute comprehensive and strategic marketing plans for specific
programs to achieve business growth objectives by achieving
revenue/cost goals and providing an exceptional experiential
learning experience for thousands of young scholars from around the
world.
Reporting to the Director of Product Marketing, the position
utilizes campaign management tools, creative collaboration, and
marketing strategy within a team of peers to achieve defined
marketing revenue and budget targets for programs within the K12
Individual Strategic Business Unit. The ideal candidate will be
passionate, energetic, analytical, both a planner and especially a
doer, and always strives for excellence. Success in this position
will require leadership and creativity with a proven track record
of data-driven decision making and the ability to influence others
when needed, and a desire to execute marketing programs that drive
revenue.
Responsibilities
Develop and execute marketing strategy for 5-10 active programs
including defining product offerings/segmentation, channel
distribution types, cost/revenue analysis and product
development.
Budgeting responsibilities include determining initial marketing
strategy, managing budget projections, meeting or exceeding revenue
targets, and identifying growth opportunities
Present campaign, budget results and analysis for each program at
KPI meetings. Curiously research and analyze marketing data and
results.
Set program positioning strategy and work closely with the
creative, product development and educational experience teams to
ensure consistent messaging throughout all marketing channels.
Develop and implement a comprehensive go-to-market plan working
with all departments to execute; example is the initial marketing
timeline and manage the execution of multi-channel offers.
Work with product management to evaluate existing and untapped
consumer needs within the existing and potential product portfolio
through a lens of growth.
Brainstorm program offerings and segmentation test strategies for
both direct marketing and digital efforts.
Support sales team with lead generation through webinars, live
events, and creation of sales collateral.
Minimum Qualifications
Required BA / BS in Marketing or related field
Minimum of 5-7 years' experience in Product Marketing / Driving
Leads/Acquisitions within allowable spend
Experience with project management of marketing campaigns working
with internal teams and external partners from planning to full
execution of direct mail, digital, email, ecommerce, web pages and
microsites
Experience developing product positioning and omni-channel
messaging
Marketing Multi-Channel experience (direct mail, email, nurture,
print, SEM, display ads, ecommerce, etc)
Understanding of campaign management software and reporting
tools
Strong analytical capacity with experience presenting and
communicating findings to a variety of stakeholders, including the
executive team
Goal oriented, proven data-driven decision maker, self-motivated,
creative, flexible and adaptable to new situations
Demonstrated strong ability to balance strategy with day-to-day
execution and implementation
A must:
Experience managing aggressive marketing schedules
Written and verbal project management communication skills
Database and relationship marketing, business acumen and budgeting
experience
Working knowledge of ESP Platforms and audience journeys: SFMC,
HubSpot, Marketo, MailChimp, etc.
Experience with Suite of MS Office products including Power Point,
Excel, Word
Work Perks
Fun & driven environment.
Excellent medical, dental, and vision coverage, life, accidental
death and dismemberment, accident, critical illness, and disability
insurance, FSA healthcare, FSA dependent care, HAS with employer
contribution, and generous 401k match.
10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO
days to start - accrue up to 28 over 3 years, 4 mental health days,
and 5 bereavement days.
Tuition reimbursement up to five thousand, two hundred fifty
dollars annually or one thousand dollars towards professional
certification annually.
Opportunities for paid and discounted travel.
Flexible work schedule providing on-site, remote, and virtual
office opportunities.
Encouraged participation in our Employee Resource Groups and
Diversity, Equity, & Inclusion council.
Fitness Center and cafe onsite at select locations.
Employee Assistance Program (EAP)
Paid Parental, Caregiver, and Disability leave.
Team Member Discount Program
WorldStrides, a global organization, is committed to educate and
serve communities worldwide. Our commitment is fueled by the
passion of our team members and partners to make experiential
learning accessible, while also being socially, environmentally,
and ethically responsible. Together, we accomplish this by
investing in initiatives to promote inclusion, diversity, and
sustainability.
As an Equal Opportunity Employer, WorldStrides` is committed to
building a diverse workforce, supported by an environment that
promotes inclusion and belonging. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, age, sex, national origin, disability status, genetics,
protected veteran status, sexual orientation, gender identity or
expression, or any other characteristic protected by federal,
state, or local laws.
WorldStrides will only employ those who are legally authorized to
work in the United States. This is not a position for which
sponsorship will be provided. Individuals with temporary visas such
as E, F-1, H-1, H-2, L, B, J or TN, or who need sponsorship for
work authorization now or in the future, are not eligible for
hire.
Home Office - US; Charlottesville, VA - Headquarters; Boston, MA;
Austin, Texas; Vienna, VA
Minimum Qualifications
Required BA / BS in Marketing or related field
Minimum of 5-7 years' experience in Product Marketing / Driving
Leads/Acquisitions within allowable spend
Experience with project management of marketing campaigns working
with internal teams and external partners from planning to full
execution of direct mail, digital, email, ecommerce, web pages and
microsites
Experience developing product positioning and omni-channel
messaging
Marketing Multi-Channel experience (direct mail, email, nurture,
print, SEM, display ads, ecommerce, etc)
Understanding of campaign management software and reporting
tools
Strong analytical capacity with experience presenting and
communicating findings to a variety of stakeholders, including the
executive team
Goal oriented, proven data-driven decision maker, self-motivated,
creative, flexible and adaptable to new situations
Demonstrated strong ability to balance strategy with day-to-day
execution and implementation
A must:
Experience managing aggressive marketing schedules
Written and verbal project management communication skills
Database and relationship marketing, business acumen and budgeting
experience
Working knowledge of ESP Platforms and audience journeys: SFMC,
HubSpot, Marketo, MailChimp, etc.
Experience with Suite of MS Office products including Power Point,
Excel, Word
Eligible
Keywords: WorldStrides, Placentia , Product Marketing Manager, Advertising , Newport Beach, California
Click
here to apply!
|